So I take it you read the first part of becoming an expert in network marketing and attracting your dream customers? If you didn’t, go back and read it, because it gives you the foundations to understand what we’re talking about here.

The whole idea is predicated on excellent positioning, and if you aren’t even sure what that means, this is gonna mean a whole lot of nothin’ to you.

So, with that said, here’s the next step to becoming a revered expert in your niche and attracting great prospects into your opportunity.

Step 2: Set Your Boundaries


Create a set of rules for…

What exactly do we mean when we talk about“positioning”?

Well, in a nutshell we can say it’s how we orientate ourselves, our image, our behaviour and the messages we give out so the world sees us in a particular way.

In other words, you want to be seen as a high-end vendor of your particular products and packages, someone whom people will travel from far and wide to see, and pay any fee that you ask of them.

Becoming Kind of the Hill

The actions you have to take are simple and they don’t cost you anything. But it’s not always easy to take them…

Now, before we start… Let me reiterate a point I make often (and a point I’ll keep fucking making because it’s true): the “secret” to success is as simple as being prepared to do what others won’t — not can’t — but WON’T do.

I say this because, as is so often the case, much of what I’ll be sharing with you is gonna be counterintuitive, often the complete reverse of what you think you already know, and often downright rude, obnoxious, and unfriendly.

And it’s all gonna leave you feeling very uncomfortable. But that’s OK.

When I’m in the…

There’s a concept we call synchronicity.

It describes the experience of feeling two or more events are meaningfully related, even though they are unlikely to be causally related.

As with most woo-woo, I think it’s a crock of old shit, but sometimes I do have to wonder.

See, no sooner do I start grinding my teeth and talking about the Folly of Free and how you should avoid price-buyers and sellers at all costs, than I start getting emails about it and meeting flesh and blood human beings who seem determined to live petty, miserable, low-priced lives.

The real reason…

Before we get into the detail of how to get more done with less effort and in less time, let’s first take a look at the two most important numbers in the universe: 80 and 20.

I am, of course, referring to the 80/20 Principle first described by Wilfredo Pareto and more recently popularised by Richard Koch (and if you don’t have his book, The 80/20 Principle, then get it, read it, and live by it.

You won’t regret it). The phrase is a simple shorthand describing the phenomenon of a small number of important causes being responsible for a…

I like to spend a bit of time each day (around 20 minutes or so) going through a few of the network marketing Facebook groups I’m a part of, ya’ know, just to keep a finger on the pulse of my audience.

And you know what? It drives me up the bloody wall sometimes.

People in there asking the same, ridiculous questions that I (and a number of other NM’s have already answered) at least a dozen times, almost as if they’re expecting a different answer.

And I’m talking about the minutiae of network marketing, real low level “tactics”, instead…

I find your lack of faith in copy disturbing.
I find your lack of faith in copy disturbing.
I find your lack of faith in copy disturbing.

Ever wondered how the most successful businesses have managed to get to where they are?

I’ll tell you this, it ain’t all to do with having an amazing product, nor is it to do with luck, or “right place right time”.

In this post we’re going to be digging deep into the mysterious and murky world of copywriting, that dark and dangerous power which enables you to mesmerize poor, unsuspecting readers into eating their firstborn and shopping at Walmart in dreadful clothing.

Well, not quite.

But that’s the impression most copywriters like to give, especially when they’re trying to sell…

And here we are, just as I promised — an entire post devoted to the delights of direct mail, possibly the most powerful marketing tool you’re ever going to have in your marketing toolkit.

What we have in this issue is oodles of examples of some pretty awesome direct mail that I’ve come across over the years, plus at least one example of crap that really ought to send cold chills down your spine for reasons I’ll explain when we get to that bit.

In fact, we’ll do it rather quickly because it’s too good to hold on to.


In this post we’re returning once again to two of my favorite topics:

Premium Pricing, and Premier Positioning.

I’ve been asked quite a few times why I always deal with these two subjects together when, strictly, they are different subjects.

There are two reasons.

The first is just personal preference and convenience.

They’re easy to deal with together and in illustrating points of one, you can almost always borrow examples and concepts from the other.

More to the point I’ve found over my time in this business, business owners who are pursuing one are necessarily pursuing the other, too.


There’s something you have to do if you want to sell more of your products and services to more people, at higher prices, more often.

It’s a fundamental thing that almost everybody completely messes up. If you want people to buy from you — hell, if you want people to notice you at all — you have got to be more interesting than you’re being right now.

“Well Joe, how very dare you! I am interesting! My products are great! My service is great!” you may well be grumbling as you read this. And you’re probably right.

You probably are…

Joe Searle

Health & wellness clinic owner and successful network marketer, I help other network marketers attract more high-quality leads using sales funnels.

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