This is awesome. Thanks for the insight into this process! I worked on an app for healthcare a while ago that faced a lot of the same challenges, so it’s exciting to see how you tackled those problems.
Did you test externally and internally? What does your recruiting for those tests look like?
Also, you guys do a great job of humanizing health insurance and making it easier to understand (you talked about the importance of education in the app). What did the process look like for taking those ambiguous terms and making them relatable? Thanks!