John Moore Williams

Director of Content Strategy @InVisionApp. Fascinated by the web, UX, devices, lit, & art. All these opinions are mine.


6 simple steps to easy-to-read long form

There’s an old adage in the writing world that “writing is thinking.” If you’re writing long copy, you’ve probably got some…


The archive of (zombie) you

Performed identity in the age of the digital archive, part 2: Google is your new bookshelf.


We’re all hiding behind Gorilla Glass

Performed identity in the age of the digital archive


Time was, I visited your home or apartment, and just by strolling…