A Brief History of Snapchat
Back in 2011, Snapchat gave us the technology to send and receive images from our family, friends, and acquaintances that could only be viewed for up to 10 seconds long. Despite the fact that CEO and Co-founder of snapchat, Evan Spiegel’s classmates at Harvard thought it was a horrible idea, we as Americans (and some Europeans), really like the concept.
A bunch of millennials started using Snapchat at work, at home, at the movies, in class, and on the subway (among other places).
Which made Facebook be like, “Yo Snapchat, we’ll give you $3 billion
for a cash acquisition of your platform!”
And Snapchat’s all like, “Nah, bro! Thanks though, but we’ve got some other plans.”
In November 2014 and a couple hundred billion snapchats later — Snapchat partners up with Square to launch Snapcash. Now you’re not limited to only sending your Tinder matches and Instagram followers images with snarky captions and hand drawn whiskers, you can also send them cash.
To today, January 27, 2015, Snapchat has another introduction to make — Discover.
As Snapchat says in their blog post,
Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.
Discover is very similar to Facebook’s (failed?) app called Paper that was supposed to be the best editorial and news article platform of mobile in early 2014.
Also, Facebook once made an app called Slingshot to counteract their failed attempt to acquire Snapchat.
So basically, Snapchat’s all like, “Yo Facebook, we do things really well, over here, too. Perhaps, even better than you!”
Who knows if Snap Chat’s Discover will be any better or worse than Facebook’s Paper app? But, given Snapchat’s track record so far, it wouldn’t be completely unreasonable to believe that Discover might bring out the best of mobile news and stories on one platform.