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The Neuroscience of Addiction: What AA Misses and New Approaches Are Getting Right
Discover how cutting-edge neuroscience is reshaping addiction recovery — addressing brain chemistry, trauma, and behavior change — beyond the traditional Alcoholics Anonymous model.
Addiction is more than a habit — it’s a deep-rooted rewiring of the brain’s reward system.
No amount of willpower alone can outwit the complex chemical traps that addiction sets. And that’s why, for some people, traditional approaches like
Alcoholics Anonymous (AA), while helpful to many, may not fully hit the mark.
Instead of offering only a spiritual solution, modern neuroscience opens up new ways to untangle the grip of addiction, starting with our brains.
Understanding Dopamine Dysregulation: Why You Crave What You Crave
Ever wonder why one drink turns into ten?
The culprit is dopamine, that sneaky neurotransmitter responsible for pleasure, motivation, and reward.
When you drink, dopamine floods your brain, giving you that instant hit of satisfaction.
