John Owen Matson, Ph.D.Beyond “Content Marketing”: The Experience of Narrative MarketingBeyond “Content Marketing”: The Experience of Narrative MarketingMar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.Content Marketing is Changing the Future of Storytelling: Strategy Needs to Catch UpContent Marketing and the Future of StorytellingMar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.Measure with Data; Plan with WisdomMeaure with Data, but Plan with WisdomMar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.Los Angeles, 1994–1999: An English Major Sells Literature as “Product” at Waldenbooks.Back in the 1990s, as an undergraduate majoring in English at UCLA, I landed a job at Waldenbooks — that bygone chain of bookstores that…Mar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.The Hidden Life of Trash; or What I Learned from Getting Lost in New JerseyBack in the summer of1999, I moved from Los Angeles to Princeton, New Jersey. And, having just settled into my new graduate-housing digs, I…Mar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.Waking Up from Quasi-automatic Immersion in Everyday Stuff.Or, what it was like to daydream in the days before the internet.Mar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.TO THINE OWN SELF BE TRUE? WHAT SHAKESPEARE CAN TEACH US ABOUT AUTHENTIC BRANDINGDirector of Content, MarketScale; Employing Expertise in Narrative, Education, and Media to Advance B2B Marketing GoalsMar 14, 2017Mar 14, 2017
John Owen Matson, Ph.D.Think Different, Change Your Life: Apple and the Value of PhilosophyThink Different” and the Value of the Humanities (Especially Philosophy)Feb 5, 2017Feb 5, 2017
John Owen Matson, Ph.D.Writing Comes from the Need to Hear What You Haven’t Heard Before.Have you ever noticed how many blogs simply repeat information from other blogs? Of course you have. I’m not talking about the constructive…Jan 10, 2017Jan 10, 2017
