Why Integrity Matters in Business

It amazes me that many businesses often overlook, or at least forget, how important integrity is for their company. Where is the “Golden Rule” (do unto others as you would have others do unto you) when it comes to putting people before profit? Is honesty, character, trust, and going beyond-the-call-of-duty — gone? I don’t think so.

If a company’s main focus is “more dollars” above company culture it will trickle down leading to employee dissatisfaction and ultimately, poor performance and high turn over.

If a company’s main focus is beating the competition more than showing compassion, it will show.

If a company’s CEO is untrustworthy, deceptive, harsh, or too demanding, it will have a negative effect on both internal and external perception. And we all know that perception is just as powerful (if not more powerful) than reality.

Why is Integrity Important?

Integrity is important because people are important. People (employee’s, customers, clients, etc.) are important and valuable and they should be treated as such.

Integrity is important because values and mutual respect are essential to relationships and community.

Integrity is important because trust is fading in our society and we must hold trustworthiness in high regard and keep it paramount within our personal life as well as our business life.

Integrity is important because trust is fading in our society and we must hold trustworthiness in high regard and keep it paramount within our personal life as well as our business life.

My Recommendations to Businesses

As a licensed therapist and a CEO I spend a lot of time helping people become a better person and work on their weakness. A business is no different.

First, do regular “Integrity Audits” of you and your company and find areas of weakness. Weakness are not a bad thing, but you must admit that you have them.

What areas of integrity are you lacking? Honesty, compassion, respect, kindness, character, trust?

Do something about it. No one can make you change, you have to actually want to change, but if you don’t change — you won’t grow. And, if you don’t grow, your business won’t either. That’s bad for everyone.

How is your company’s integrity? Are you an employee and can you be trusted? Are you a CEO and are you treating your employee’s with respect?

Share your thoughts and I would love to know about your company’s integrity policy (stated or implied).

How important is a culture of integrity to you?


John Cordray is a licensed therapist and host of Mental Health Today. John is also the CEO of Cordray Media, a Digital Branding agency helping Healthcare & Clinical Research sites reach their target audience. More at www.johncordray.com

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