Ford Motor Company benefiting after expanding its root to China

The automakers market is known as one of the fastest growing markets in the world. Ford Motor Company is a dominant leader of the market manufacturing and producing top quality fuel efficient cars. Its Ford F-150 pickup truck has been the most successful selling vehicle in the world to this date. And the company is confident that it will remain as the bestselling vehicle for many years. The company planned to expand its global footprints to China in 2010 in order to make the most of their peak time. After all, China auto market is one of the enormous and fastest growing markets in the world.

As being one of the best markets in the world, the top companies of every industry pay very close attention to the trends and latest happenings in China and fulfill the demands of the largest countries in the world. The company says “The management at the Ford Motor Company has recognized the opportunities available for Ford in China and has been aggressively marketing their cars overseas.” In the first year of the introduction of the company in China, it sold a record of 301,524 numbers of vehicles in 2010. This is an increase of 53% from 2009 as there is enormous growth noticed in China almost every year after 2009.

The company has explained that “the reason for the huge growth in China this year is due to the release of the new Fiesta subcompact car which has been popular among Chinese buyers.” The growth in the demand of cars in China has been unpredictable over the years hence it is foreseeable that the American company will be topping as compared to its peers and competitors. The company had an early success after expansion hence there is no stopping or declining of the sales.

The company is on the rise in China with ventures such as Changan Ford, Mazda Automobile, and Jiangling Motors Corporation. These ventures are basically focusing on increasing of the sales of vehicles in China as this sector of market has a very high potential. Ford Motor Company has benefitted a lot from this expansion as it is working in the favor of the company since 2010.