Content Marketing: 4 Trends for 2020
Here are 4 content marketing trends for 2020 you need to know. Content marketing is a very powerful tool to promote and grow your business. Also, as you know Content is King!
1. Live Video
The live video is pretty popular. Many brands have post live videos on Instagram Stories, Facebook Stories, Snapchat, etc. And lots of people are actually watching them, so they’re definitely worth trying out — which is why they’ll continue to be popular in 2020.
In fact, Facebook found that its users spend 3x more time viewing live videos than traditional videos!
So why is live video so interesting to viewers? Well, since it’s in real-time, it comes across as more authentic than the polished videos people are used to watching when it comes to content marketing.
Live video doesn’t have to be perfect. Also, with live video, brands can offer two-way communication with their target audience as they answer questions, offer product demos, present interviews with subject experts, etc.
2. Voice Search
Another content marketing trend for 2020 is the use of voice search. Many people use voice assistants like Siri, Alexa, and Google Assistant, brands are going to need to optimize for voice search.
About 30 percent of online browsing will be done without a screen at all! So you want to make sure voice assistants will refer to your content whenever possible, which means you want it to be the featured snippet that comes up first, much like being first in the traditional Google search results.
Also, make sure that your content includes long-tail keywords, as well as phrases that describe the area around your location — such as nearby landmarks. Plus, you should make sure “near me” appears in your title tags, anchor text, and any other content you have.
3. Interactive and Engagement
Engagement is big, and the easiest way to engage audiences is to interact with them. They’re sticking around to provide their thoughts after seeing yours.
To make your content interactive, you can create quizzes, surveys, polls, and interactive live video. Contests and games are also great for getting your audience involved with your content.
Plus, providing interactive content is a simple way to personalize your content for your audience, which is very popular right now. In fact, personalized content can increase customer spending by 500 percent, so it’s definitely worth trying in 2020, and interactive content makes that easy.
4. Chatbots and AI Technology
You’ll need to incorporate some advanced technology, such as AI. One of the most popular ways to use AI is through chatbots on your website. After all, the 2019 State of Chatbots Report found that 55 percent of respondents said they would enjoy getting an instant response from a chatbot, and 35 percent of people said they would like to see more companies using chatbots regularly.
Chatbots Life found that 85 percent of consumer interactions will likely be handled without human agents by 2020. Make sure you get on board by then with a chatbot on your website that will answer basic questions for consumers.
Chatbots are perfect for answering simple questions about your service, providing details regarding payment and product delivery, and recording customer feedback.
Another content trend in 2020 is to use virtual reality (VR) or augmented reality (AR) on your website, such as through experiences that let consumers demo your product.
This technology makes it possible for people to feel like they’re actually using the product as they decide if they want to purchase it. You can also create fun games for your audience to play, increasing engagement through a more modern version of content marketing.