john tsantalis
Jan 8 · 4 min read

Instagram: 5 Marketing Trends for 2020

Instagram in 2020 it’s no longer just a social platform, but also an effective e-commerce and video platform for small and big brands alike.

1. Simple Photos — Less Editing

In 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content. This is good news for Instagram marketers who don’t want to spend hours editing their photos to perfection.

This trend is also good news for video content! Because video on Instagram is really, very effective to increase your targeted traffic.

No Likes

Instagram is currently testing hiding likes on accounts all around the world, and many countries like Canada and Australia haven’t had public like counts for months.

Instagram’s main message for this change was to avoid mental health concerns, particularly with teens, but many marketers have also pointed out another reason for this change: getting people to post more to their feed.

Instagram users are saving only their “best” content for the feed, to keep their engagement rate high across all of their feed posts.

by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post.

So, Less time editing, more time creating content, and integrating video into everything.

2. Influencer Marketing & E-Commerce Platform

In 2019, Instagram launched Checkout, an easy way to purchase products without leaving the Instagram app. Along with Instagram Checkout, they also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts.

So, followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app. You can expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020.

Also, Instagram announced at the end of 2019 that it was launching a new platform to connect creators with brands looking for sponsored Instagram content. Instagram is an influencer marketing platform now, too.

Instagram creators can share their analytics and engagement rates with brands, identify topics that they are interested in creating branded content for (such as travel or beauty), and both brands and creators can search for partners and reach out to each other.

Expect brands to become more focused on driving conversions with influencers in 2020, as the industry becomes a proven channel for acquisition.

3. Instagram and TikTok

TikTok is a video-sharing app that generally centers around music and is extremely popular with teenagers (and now, adults). The TikTok app was the #3 most downloaded app in 2019, and with 500 million active users, it has about the same usage as Instagram Stories.

In 2020, you can expect to see a major TikTok influence on the type of content you see on Instagram, specifically Instagram Stories.

TikTok content is incredibly real, unfiltered, and focused on the content instead of the aesthetic.

It’s a fun platform to hang out on, and it’s incredibly popular because of the potential to go viral. TikTok is centered around the “For You” page, which is their version of Instagram’s explore page, and it’s an incredibly powerful engine for distributing your content. but when it comes to marketing your business and driving sales, Instagram is the better platform to focus on.

4. Caption Length

2019 was the year of the Instagram caption. Creators and brands tapped into the power of the written word to engage and connect with their followers.

Long captions are a part of the overall shift to the authenticity we are seeing on the Instagram platform.

It allows you to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement.

5. IGTV Series

Instagram is a competitor of Youtube. In 2019, they made some major strides thanks to huge changes and improvements to IGTV features.

IGTV abandoned its “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile.

IGTV is a serious Instagram marketing trend in 2020, and it’s not just for big brands with big video budgets.

john tsantalis

Written by

I’m blogger, marketer, and writer. I love the useful articles and infographics. Discover more about me at my blog.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade