SEO: 7 Tips for High Ranking Websites
The sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share. If you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible.
Here are 7 tips about high ranking websites.
1. Security and Accessibility (Sitemap)
Website security and accessibility play a significant role in how well a particular site ranks on Google (as well as other search engines, for that matter).
One way to indicate a secure and accessible website is the type of URL your site has. If your URL is one that search engine bots can reach and crawl, with ease, your website will be rewarded with a higher ranking.
Some ways you can make this happen are by installing a robots.txt file. This tells Google where it is and isn’t able to look for information about your site. A sitemap that lists all the pages on your website is very important.
Having an “HTTPS” at the front of your URL is better than an “HTTP,” too.
2. Fast Load Page
The faster your pages load, the more likely it is that people will stick around to see what’s on them.
There are plenty of ways to speed up your load times, from getting rid of clutter to compressing images. Talk to your web developer to figure out how you can start to make your site more efficient.
3. Mobile-Friendly Website
These days, the majority of online searches come from a mobile device. If your website doesn’t look good on a smartphone or tablet, people are going to be less inclined to spend a lot of time on it.
If you want to enjoy a high ranking, make sure your website is optimized for mobile devices. The easiest way to do this is to work with a developer who specializes in this aspect of website building and design.
4. Domain Age
The longer your website has been around, the easier it’ll be to get on top Google site lists. In most cases, sites that have existed for less than a year are less likely to rank near the top of any search engine results page.
5. SEO and Technical Optimization
Technical optimization is an often-overlooked component of search engine optimization. It plays a key role in improving search engine rankings, though. Some important technical aspects you need to know.
The use of keyword phrases in your website’s page titles
Using header tags to organize content and create a hierarchy
Writing a clear and concise meta description
Using keyword phrases in your images’ alt tags
Many people overlook these factors when trying to optimize their sites, but they can make a significant difference in your website’s overall performance.
6. Optimized and Quality Content
Bringing in organic traffic is difficult. One way to increase the number of people visiting your site is to make sure your content is quality and well-optimized.
There are lots of ways to do this.
Including the right keywords in your content (in an organic, non-forced way)
Answering common questions
Using videos and infographics to appeal to a wider range of visitors
Writing long-form content is also helpful. Posts that are in the 2,000-word range tend to outperform those with lower word counts.
7. Social Media Signals
Google wants to see how your website is performing on social media. Positive social signals can lead to higher search engine rankings. For example, if lots of people are tweeting links to pages from your website or sharing them on Facebook, that will reflect well and lead to rewards from Google.