Visual Marketing: 7 Effective Tips You Need To Know
Content marketing is a very important tool for your business. But now is changing and becoming visual marketing. People love the visuals (video, images) much more than only text.
Content marketing statistics have shown that social media posts and blogs that include images generate higher engagement.
Here are some effective tips about visual marketing you need to know.
Visual marketing is tied into storytelling, and one of the best ways to tell a brand story in an informative, and entertaining way is by using an infographic.
Infographics are an excellent visual resource and engage audiences on social media, websites, newsletters, or blogs.
With infographics, you can combine graphics, imagery, text, and icons, all in a new attractive way. You can share large amounts of information with audiences, without taking up too much of their time.
2. Repurpose Content
Blog posts, eBooks, and white papers — which are text-heavy and require too much attention from their audience — can all be repurposed into infographic material.
This will help marketers and businesses to reach new audiences who may not have had the time to access the long-form written content.
Another way to repackage written material to reach different audience segments is by creating podcasts and presentations. And presentations themselves can be used to create eBooks.
A series of blog-posts could be packaged together as an eBook.
Almost all content can be reused and updated in some way to share on other platforms where users may not have encountered the content before.
Not only does repurposing content allow you to reach different audience groups, but it also saves marketers from having to create new content all the time.
3. Use Gifs
People on the internet love GIFs — Twitter and WhatsApp both have dedicated GIF galleries so that users can easily access their favorite reaction GIF when they want.
Including GIFs in your visual marketing will help your brand look trendy, and also allowing you to connect better with the millennial audience.
But GIFs aren’t only about looking cool with the kids — GIFs can share a message and emotions, which is why they are such a powerful visual asset.
Use a GIF in your social media posts and blogs every so often, but make sure it’s relevant. You don’t want to overdo the GIF use either, as that may come across as immature and off-brand.
You can also create your own branded GIFs by adding your logo or creating brand-related GIF content. You can do this by editing parts of an existing video and turning it into a GIF.
GIFs are fun. Plus, they will make your brand look relatable, which will increase your engagement and eventually, your conversions.
4. Use Memes
Another way to reach the millennial audience is through memes. Using memes in your visual marketing will make your content more engaging.
This is because memes are relatable, shareable, and a conversation-starter.
If used correctly, memes can be a great way of connecting with your audience. It is best to use memes sparingly and after doing some research — the last thing you want to do is use a meme that has fallen out of fashion.
Look at other brands for inspiration — Netflix is particularly good at interspersing their informational content with memes.
Using memes is one of the great visual marketing tips that allow you to connect with your audience in a fun and engaging way, while also keeping your brand on-trend and relevant.
Video is the future. Every industry, from hotel marketing to manufacturing companies are using videos to sell their products and services to customers.
Creating a video can be a daunting task for marketers and businesses. Consumers expect a standard of quality that isn’t always achievable without high-end and expensive equipment.
But now more people creating videos with their phones. Most phone cameras now take decent quality videos, and if you use a tripod to improve stability, it will make your video far more watchable.
There are numerous ways to use videos to engage with audiences — go behind the scenes, share highlights from an event, conduct interviews, showcase customer testimonials, the list is endless.
When making a video, it is always important to include your branding to improve recall. Add your logo in a conspicuous area without overwhelming the content.
And always add a strong call-to-action (CTA) that will lead to conversions.
6. Live Stream
Live streams are very popular. Live video doesn’t have to be perfect — , if it is flawless, consumers will doubt its authenticity.
Influencers popularized the use of Instagram Live video, with celebrities following the trend, before brands got in on the action, with great success.
Marketers can now go live using Facebook, Instagram, Twitch, or YouTube, depending on their audience and the message they want to send.
Live videos can be a great way to show behind-the-scenes action, host Q&As with consumers, and tease upcoming content.
Live video also helps to put a face and voice to the brand, which makes the company more personable for consumers.
7. User-Generated Content
Marketers and businesses often have to create content themselves or work closely with teams to do so.
But there is a way to generate new content. It’s the user-generated content.
Brands have found that asking their users to share pictures of themselves interacting with the brand or the product has led to more followers and more engagement.
This is because of people like being noticed by their favorite brands. Additionally, by sourcing user-generated content, marketers don’t need to create content for a certain time.
Running a user-generated content campaign will help marketers engage with their audience, grow their following, and save time on content creation.