Thoughts on Chapter 6 of David Norman’s The Design of Everyday Things

Chapter 6 of Donald Norman’s The Design of Everyday Things gives me insight on creating products or services that people will be interested in purchasing or trying out. When the author describes the idea of there being right and wrong problems to solve it tells me of the importance of understanding customers’ desires and needs towards making anything successful. Using the Double-Diamond Design Process seems sophisticated to me because it provides designers many opportunities to prevent future issues from arising in the stages of identifying the right problem and creating the right solution. Different people from all over world having their activities sharing similar qualities surprised me because it is something that I never think about when I try to understand the lives of people in different cultures.