*7* Reasons Why I Hate the Word SELLING PLUS
The Top *7* Reasons Why I LOVE Marketing!

Unfortunately, the word “selling” has a negative stigma in our society, and people automatically get defensive when they think that you are trying to sell them your product or service. I even cringe when I hear most sales people try to sell. Their lack of experience in sales often comes across aggressive, offensive, and can sometimes cross the ethics line when they are solely focused on making the sale. This creates an instant buying blocker in their customer’s mind, which often results in the loss of that customer.

However, there’s a way to flip the switch from selling to marketing that will assist you in building long-term relationships with your customers while promoting your product or service. But first, here are my top *7* reasons why I hate the word “selling.” See if you can connect with any of them.

#1 Reason Why I Hate the Word Selling — Not Caring: When someone is solely focused on making the sale, they lose focus on their customer’s wants and needs. This instantly gives a customer the impression that don’t care about them.

#2 Reason Why I Hate the Word Selling — Self Centered: When someone focuses mainly on selling, they become self-centered instead of customer centered. They are only concerned about what they can do to increase their commissions, daily sales, etc. Your customers will never respect this type of behavior.

#3 Reason Why I Hate the Word Selling — Buy Now or They are Gone Forever: If you don’t buy immediately from most sales people, you will never hear from them again. Why? Because they are focused on selling and making the sale instead of building client relationships.

#4 Reason Why I Hate the Word Selling — Fine Print: Have you ever agreed to buy something based on the promises or guarantees of the sales person? But when it’s time to pay and sign the dotted line, the tiny fine print is much different from what the sales person told you. This is dishonest! They are trying to trick you into buying. If you are marketing an ethical product or service, then you shouldn’t have to trick your customers to invest in your business.

#5 Reason Why I Hate the Word Selling — Fake Smile and Cheesy Attitude: One major reason that I can’t stand the word “selling” is because of the sales people with fake smiles and cheesy attitudes. They pretend like they care about your wants and needs as a customer, but the moment you let them know that you aren’t buying anything, they become instantly disinterested in you. Don’t fall for this! You can tell if they aren’t genuine.

#6 Reason Why I Hate the Word Selling — Talk Too Much: This one speaks for itself! Most sales people focused on selling don’t shut up! They talk, talk, talk, and then talk some more! They really believe that the more they talk, the more you buy. It’s just the opposite. They should close their mouths and listen to their customers so they know what you really want.

#7 Reason Why I Hate the Word Selling — Scripts: One of the most annoying things about the selling mindset is the use of scripts especially when you can tell when someone is reading from a script. Here’s a major tip. Just talk to your customers. Listen to their wants and needs. Throw away the script!

Now, you know why I hate the word “selling.” Let me tell you the Top *7* Reasons Why I LOVE Marketing. This will help you to flip that switch and change the way you do business forever.

#1 Reason Why I Love Marketing — Specialist in Solving a Problem: Your marketing should be focused on what problem your product or service can solve for your customers. How will your product or service change your customers’ lives? You may not think this is possible, but think about it. When you become a specialist in solving the problems of your customers, your business will skyrocket!

In my book, *17* Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing, I dig deep into how to be a true problem solver. Grab your FREE copy of the book at www.HowToCloseMoreSales.com

#2 Reason Why I Love Marketing — Opportunity to Create Extraordinary Experiences: You have endless opportunities to create extraordinary experiences for your customers. What is an extraordinary customer experience? It’s something that will make your customers remember you forever. Many times, it’s something small that would be insignificant to someone other than your client. Other times, it’s simply creating an enjoyable experience when your customers invest in your product or service. Take advantage of every opportunity to create extraordinary experiences for your customers!

#3 Reason Why I Love Marketing — Listen: An important part of marketing your product or service is actively listening to your customers. This is something that most sales people don’t do. Think back to the last interaction that you had with a customer. If you talked more than they did, then you must change that. You will be surprised how much your customers will love that you listen to them because when you listen then they will listen to what you have to offer them.

In my book, *57* Must Use Words in Every Piece of Marketing You Do for Your Business, I share more about the power of the marketing word “listen”, which is word #7 of the *57* words. Grab a FREE copy of the book at www.FreeMarketingWords.com.

#4 Reason Why I Love Marketing — Learn: When you actively listen to your clients, you will learn EXACTLY what type of product or service they want and you will be able to effectively recommend your product or service to meet their needs. Learning more equals earning more in business! Not just earning more income, but earning the respect and loyalty of your customers. Make a habit of listening to your customers and learning what they really want! How to actively listen is another one of the strategies that I share in my book, *17* Highly-Guarded Strategies to Close Every Sale Plus How to Combat the Fear of Closing.
#5 Reason Why I Love Marketing — Qualified Lead: Despite what most business owners and entrepreneurs think, not every human being that can fog up a mirror is a qualified lead for your business. Who is a qualified lead for your business? It’s someone that is interested in your product or service. They are experiencing a problem in their lives that your product or service solves. Qualified leads ARE NOT on a list that you buy off of eBay for $5. If they do not personally give you their information, do not call them. Cold calling is annoying and intrusive, because you are calling leads that are not interested in your product or service. There are thousands of qualified leads that are interested in your product or service. Call them!

#6 Reason Why I Love Marketing — Notoriously Known For: What are you notoriously known for in your business? For instance, I’m known for extreme customer service and testimonials. Anyone that enters my business atmosphere is confident that they will receive extreme customer service that is backed by hundreds of rock-solid testimonials. Yes, testimonials of REAL people with REAL results! What are you known for in business? Make sure it’s something positive that you want to be known for and not anything negative like poor customer service, cheap products, etc. Be notoriously known for excellence in your business and Testimonials of Real People with Real Results!

In my *57* Must Use Words in Every Piece of Marketing You Do for Your Business book, *Real People with Real Results* is Word #15 and ties directly into being known for extreme customer service. You will love it!

#7 Reason Why I Love Marketing — Lifetime, Long-Term Customer: I would rather have 50 lifetime, long-term, loyal customers than 400 YouTube subscribers or Facebook likes. Focus on building REAL relationships with your customers not superficial relationships that have no value. Your customers want a relationship with you! When you build lifetime, long-term relationships with your customers, they will support you and your business forever! ‬

See how easy it is to move from selling to marketing! Not only will these strategies assist you with taking your business to the next level, but you will also build a raving customer base that will last forever. Priceless!