John DrakeinreverbWhy This Super Bowl Is DifferentDeciding to advertise on the Super Bowl this year is a two-part equation for brands: tone and business reasoning.Feb 5, 2021Feb 5, 2021
John DrakeinreverbWhen Is A Super Bowl Ad A Good Choice?Here Are Three ConsiderationsFeb 3, 2020Feb 3, 2020
John DrakeinreverbFor Many Companies, The Independent Agency Is A Better Bet Than The National Agency4 things to consider when choosing an agencyJan 22, 2020Jan 22, 2020
John DrakeinreverbNEWS: Drake Cooper Welcomes NewlandIt’s not possible to produce great, effective work without great clients. So when we first met the team at Newland, we knew we wanted to…Nov 26, 2019Nov 26, 2019
John DrakeinreverbThe Business Value Of Building TrustConsumer trust is a growing issue for clients. Only 1 in 3 consumers “trust most of the brands we buy,” which means we simply put up with…Aug 16, 2019Aug 16, 2019
John DrakeinreverbThe Ten Marketing Needs Of Mid-Market CompaniesOne-third of the US economy is run by mid-market companies which are commonly defined by Dun & Bradstreet as any company with annual sales…Jul 22, 2019Jul 22, 2019
John DrakeinreverbThe Best Advertising In The WorldIt’s the end of June and every year in advertising this means that all the sought-after Cannes Lions were just handed out. Lions are…Jun 26, 20191Jun 26, 20191
