John GuinnFour simple SEO settings missed by hyperlocal websitesData released at the end of last year showed that Google accounted for 40% of referral traffic for news publishers.Aug 30, 2018Aug 30, 2018
John GuinnMA Online Journalism — Getting email subscribers (16/16)One of my methods of getting advertisers in-front of my readers is via email. Of course, to do this I have to encourage people to give me…Dec 30, 2017Dec 30, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation (15/16): Hyperlocal — further investigationIn an earlier post, I discussed why I was setting up a hyperlocal website. This post is my investigation of “Here and Now: UK hyperlocal…Dec 29, 2017Dec 29, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: Getting and keeping customers (14/16)Google Adwords is often touted as a quick and easy way to get prospects to visit your website.Dec 23, 2017Dec 23, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: ‘How to set up an online business’…This is a magazine from PC PRO. This blog is my attempt at working through the first few chapters.Dec 22, 2017Dec 22, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: Case study from Canada (12/16)After writing my earlier posts I thought that I had the basics of my hyperlocal set in stone.Dec 20, 2017Dec 20, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: Who advertises to local people? (11/16)I am looking at banner ads to generate an income for my hyperlocal. One way of finding companies that may be interested in paying for ad…Dec 18, 2017Dec 18, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: But will it fly? (10/16)When I started this series of blogs I asked the question — ‘Am I capable of running a money-making hyperlocal?’.Dec 15, 2017Dec 15, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: Raising funds (9/16)How do I get the business started, especially when I have very limited cash available? There are various options to consider.Dec 3, 2017Dec 3, 2017
John GuinnMA Online Journalism — Online Enterprise and Innovation: Market research with Facebook (8/16)This exercise follows the advice given in a blog by Azar Chatur.Nov 30, 2017Nov 30, 2017
