How necessary is a custom logo for a small business?

The beauty of Marketing today is that over half the marketing tools are free. However, don’t let that fool you; there are important reasons to spend money on your marketing.
 Great Marketers know that the most important place to spend money is on business presentations. This means the quality of your stationery, business cards, brochures, flyers,and logos.
 Your logo should tell your message and show a prospect what your company is about without using words. It is worth investing in a good logo as it will pay itself back. People are very impulsive, visually oriented and impatient. You only get a few seconds to impress, so that better be good. No second chance for a first impression is cliche, but often true. Should it cost thousands of dollars Not, but if you mean, business does not settle for cheap online logo factories either.

For every business, it is critical to making its identity. For this, you have to satisfy your marketing needs, even though you are a conservative spender it is important to set a budget. Moreover, having a customized created logo design is also a vital part of making a small business or even a startup more recognizable.
 Your visitors will get their first impression of your competence through your logo & website design on the site, so make a strong impression. This might cost some bucks but look at it as an investment in your future.