That’s what we’re about to see with the UX Tipping Point. Suddenly, businesses that thought they were market leaders will be undermined by startups providing their customers, users, and employees great designs that don’t compromise on a better experience.
It’s during this last phase that we see organizations crossing the UX tipping point. When UX skills are first embedded into teams, it’s still tolerable to ship a less-than-desirable design as a compromise to hitting business objectives. However, with more investment (that shows up as more UX skills added to the teams), the tolerance for compromising on design reduces. Eventually, a compromised design is more of an exception than a common occurrence.
…ke the XBox, they’ve never made the shift of lowering their tolerance for poorly designed elements. When push comes to shove, they’ll ship something that is a less-than-ideal design to make their deadlines, instead of tailoring the ship date to when they can achieve an excellent design.