The Icelanders Cometh

The Jolabokaflod Book Campaign and CrowdPatch launch a new way of raising funds for book promotion and reading projects for social good

Here is a good news literary culture story for the coming week that may appeal to book lovers all over the world: I am introducing you to the Jolabokaflod Book Campaign.

The Jolabokaflod Book Campaign expands on over seventy years of the Icelandic cultural and literary phenomenon known as Jólabókaflóð (‘Christmas book flood’ in English) — their national tradition of buying books as gifts for friends and family for them to read over Christmas — by encouraging book lovers around the world to make this ‘Buy, Give and Read’ custom an integral part of their way of celebrating any anniversary or festive occasion.

The Jolabokaflod Book Campaign special-interest patch at CrowdPatch, the global social enterprise crowdfunding platform, encourages enthusiastic organisations and individuals (whether or not working in the book trade) to run bespoke campaigns to promote books and reading within regions and local communities. Every project keeps all the money raised and CrowdPatch does not take a percentage fee: so, all funds received are spent on making the project happen and on making a difference to society.

The Jolabokaflod Book Campaign is now running The Icelanders Cometh, the first crowdfunding project to be incubated at CrowdPatch, where a range of ten rewards is on offer in exchange for financial contributions. As well as giving people the chance to exchange money for crowdfunding perks, there is the opportunity for people to volunteer their skills, experience and contacts to help the project and to share news via their social media accounts (here are further details about how this works in practice).

The Icelanders Cometh is a crowdfunding project to mark World Book Night and UNESCO’s World Book and Copyright Day by raising funds for UK libraries to spend on books by Icelandic authors published in English — a rare good news story to counterbalance current hard times in the public library sector.

The campaign target is to raise at least £2304.16 by midnight on 23 April 2016: a tight deadline, perhaps, but achievable if you decide to share the news with your networks, via Medium and beyond, and maybe even consider making a contribution towards the target figure in exchange for the rewards on offer.

The authors who feature in The Icelanders Cometh campaign are:

The Icelanders Cometh introduces great Icelandic writers to British readers and showcases how anyone in the world can run a Jolabokaflod crowdfunding project.

Let’s make The Icelanders Cometh happen by World Book Night — get involved by contributing money for rewards, volunteering to help out and sharing news about the campaign.’

For further information about The Icelanders Cometh and the Jolabokaflod Book Campaign read a longer version of this press release and explore the Jolabokaflod.org website, which includes a designated areas for the press.

To arrange an interview with Christopher Norris, or to discuss running a Jolabokaflod crowdfunding campaign, contact christopher.norris@jolabokaflod.org; Twitter @Jolabokaflod

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