What I Learned from 4,202 Questions with Customers On Your Site
HelpFlow, the company I started in December, is now managing website chat systems for a lot of different websites. As of today (January 2015), We’re doing 1,000+ website chats per week on a lot of different sites in diverse industries.
Here’s what we learned that you can use today on your site.
Your Most Important Webpage
There are a lot of important pages on your website, but the most important is the FAQ page (or content from the FAQ page on your product pages).
- You are losing sales when visitors can’t find answers to simple questions.
- If you have website chat on your site, this can be a great way to answer the question and salvage the sale. (ahem, we can help or you can do it yourself)
You Need to Be Able to Read Minds
Some questions people ask will be obvious, but most of them aren’t. There are a range of tools you can use to read the minds of your visitors to learn what type of FAQ content you need to create.
This Doesn’t Create Extra Work for You
You can create an awesome FAQ page that gets added to over time without creating any extra work for yourself.
- Here’s a simple process you can use
- This is part of what you’re already doing most days
- This can be easily delegated to your team (or low cost workers)
Here’s a full guide to apply these lessons on your website today.
