Jonas EssoufiAn Existential Crisis in Aesthetics: How Allē’s Overhaul Challenges the Industry.Imagine you’re an esteemed art collector. As dawn breaks, you check your inbox to find a congratulatory message from an art supply company…Sep 272Sep 272
Jonas EssoufiAllergan’s Hidden Agenda: The Critical Risks of Allē Every Aesthetic Provider Should Know.Since Allergan rebranded its loyalty program to Allē, the veil over AbbVie’s true intentions has started to lift, revealing a strategy not…Sep 53Sep 53
Jonas EssoufiRevolutionizing Aesthetics: Unveiling Nucleus at the Vegas Cosmetic Surgery Conference.Yesterday marked a groundbreaking moment for the aesthetics industry at the Vegas Cosmetic Surgery Conference with the unveiling of…May 31May 31
Jonas EssoufiThe Aesthetics Bubble: Facing Financial Ruin in StyleWhat Samuel Johnson said about second marriages is true of Aesthetics’ magniloquence in economic turmoil; they represent the triumph of…May 3May 3
Jonas EssoufiThe Botox Price Hike Bombshell: Rising Costs, Rising Tensions.Allergan’s latest move to crank up Botox prices — their third escalation within a mere year — has stirred up a veritable storm in the…Jan 51Jan 51
Jonas EssoufiFrom Scrubs to Snobs: The Instagrammification of Medical AestheticsWading into the fever pitch of the medical aesthetics melee on social media, it’s clear we’re not in Kansas anymore. The game is mutating…Oct 25, 2023Oct 25, 2023
Jonas EssoufiWinning the Instagram Dance: Understanding and Leveraging Algorithms for Business GainIn a twisted, Orwellian kind of way, you and Instagram are on the same team. Sounds crazy, right? But hear me out.Jul 6, 20231Jul 6, 20231
Jonas EssoufiThe Art and Science of Visibility: Navigating Instagram’s AlgorithmHow Instagram Ranking Algorithm(s) Work.Jul 6, 2023Jul 6, 2023
Jonas EssoufiHealthcare Confidential: The Hidden Truth Behind Every Successful Healthcare BusinessPeering behind the curtain of thriving healthcare organizations and charting the complex terrain of healthcare management is a task as…Jun 13, 2023Jun 13, 2023
Jonas EssoufiWhy the Physician Associate Title Is More of a Fiasco Than a FeatThe headline hits a nerve, I know! I can practically feel the heat of your indignation through the screen. But before you summon your army…Jun 13, 2023Jun 13, 2023