Space Marketing: Using Creative Marketing to Stand Out in a Crowded Space 2.0 Market

Jonathan Stroud
5 min readApr 18, 2023
marketing, space marketing, space industry, new space, spaceport, space tech

The Power of Disruption: Using Creative Marketing to Stand Out in a Crowded Market

Have you ever wondered how some companies in the space industry cut through the noise and stand out in a crowded market?

The answer is simple: disruption.

Yes, you heard it right.

Disruption is the key to creating a powerful brand identity that resonates with your target audience.

In this blog, we will explore how creative and disruptive marketing strategies can lead to success in the new Space 2.0 market.

Know Your Audience

The first step towards designing a disruptive marketing strategy is to understand your target audience.

By getting into the mind of your target audience, you’ll understand their wants, needs, desires and challenges.

This information can then be used to create a tailored marketing approach that resonates with them.

An example of how understanding your target audience can lead to a creative marketing strategy can be seen in the advertising campaign by the company Dollar Shave Club.

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