It’s not me, it’s you. How effective is your communication strategy across marketing and sales?

I had the pleasure of speaking on the Comma Podacast with Dave Dunlay and Mark Godenho at Tandem Studios about effective communications in sales and marketing.

In the interview I reference a tool that I think ALL sales people should be using — Crystal Knows.

Effective communication just got easier

Crystal is a new technology built upon an age-old principle: communicate with empathy.

The Crystal Knows team are working at the intersection of social science, technology, and communication and this new tool gives you instant relationship advice, email coaching, and personality profiles for everyone you know, and anyone you meet.

“Crystal Knows is an app that analyses public data and tells you exactly how to best communicate with people”

I use the tool on an hourly basis to understand potential and current clients better and ensure that my communication style is adapted to how our clients want to receive it.

Try it out — look up your own profile and see how accurate it is!

Anyway, back to the podcast. Hear what we had to say about comms by checking it out here.