Over 5,000 Hits, 500 + Signups from Product Hunt — not bad for a Tuesday!!!
Product Hunt seems to be the go to place to launch your startup. At neatly.io we had been preparing for what seemed like years, reading up on stories of what do you prior to being hunted, what to do when you had been hunted and of course the aftermath :)
We doubled the number of users that we’d had whilst in beta, got some great feedback, and had an all round fun but hectic day on Product Hunt!
We created a plan, started to contact people who had experience with Product Hunt to gain initial feedback, and as we were in Beta, were quite correctly told we were not ready just yet.
We spent the next 3 months working on the infrastructure and additional integrations with the aim of coming out of beta on the 1st October 2015.
Bram Kanstein was one of those guys we’d spoken to, and he had previously offered to help us get on to PH, so when we were ready, we got in touch. In the 3 months, we’d been working on neatly, however, Bram had turned to new ventures (including timeforstartups.com) but he was still really helpful, pointing us in the right direction — submit to the exclusive offer form.
We liked the idea of getting that little yellow star next to our name, so we did exactly that. Within a couple of days we got a reply from Ben, the community manager, telling us that we couldn’t get on with the exclusive offer. However, he was able to help us get us on the homepage.
Ben asked us from some additional information and asked us when we would like to be hunted and that was it. After a couple of days I followed up the email to ensure he had everything required and he replied very quickly to inform us that Eric (the number 1 Product Hunter) would be submitting us on Tuesday; this was great news for us as Eric had a very strong following.
Tuesday morning arrived and I wasn’t sure if we were going to be featured but then I received a tweet to inform me that we were indeed on Product Hunt.
More than 2 months in planning and for a split second my mind went blank, what do I do next? I quickly remembered that we had a plan for the day and as long as we followed that all would be good.
I was also really pleased to see that we had managed to wrangle that little yellow star! :0)
I introduced myself to the community and thanked both Eric and Ben for hunting us and ensured we answered any questions asked quickly and as comprehensively as possible.
We started getting traffic to our site from about 8am onwards and remained steady throughout the whole day until about 10pm GMT. It was a long day to say the least!
Twitter started to get busy for us and Sarah spent a lot of time replying to retweets and thanking voters for their support — you can read Sarah’s story here.
While the numbers obviously made us super happy, we were also really happy with some of the comments and suggestions that we got:
We then got a spike of traffic on the Wednesday when the digest email was sent out to hunters showing off some the products submitted the previous day. Even in the days since, we’ve noticed small spikes of traffic around the time that digest emails are sent out, even though neatly.io is now a few days past.
Of course as a result of being featured on Product Hunt we were featured on a number of other sites; some of them syndicated, others contacted us for comments on their post. We were even contacted by a couple of VC’s wanting to find out more about us which was great and safe to say that we have increased exposure of our brand and product.
Tuesday (the day of the hunt)
Sessions — 3,638
Pageviews — 9,256
Traffic we know came from PH — 2,564 but could be slightly more than this
New Signups — 421
Wednesday (the day after)
Total New Sessions — 2,296
Total Pageviews — 6,889
Traffic we know came from Product Hunt — 1,845 (it might have been higher than this)
New Signups — 192
Traffic has been steady since last Tuesday and number of signups has increased on a daily basis.
I have gone into a bit more detail about our day and you can read my full blog post here
Our top tip?
Whatever you’ve got planned the day you’re on Product Hunt, cancel it, especially if you’re launching. No doubt, you’ll uncover a few bugs and support issues with a rise in users signing up, so being able to dedicate time to replying to new users and answering their questions goes a long way.
Thanks Product Hunt — last week our office was full of smiles!!!!