Sep 3, 2019

6 min read

Pottermore — a UX case study

Introduction

I joined Pottermore in mid-2015 as a freelance senior UX designer to launch the new Pottermore website. Pottermore is the digital heart of J.K. Rowling’s ‘Wizarding World’.

The project started by collaborating with marketing to define five audience segments for Pottermore. I then…

More from Jon Marshall

London-based UX expert: I enjoy solving problems with insightful research, intuitive flows and elegant interfaces. https://jonmarshall.co.uk/

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Pottermore — a UX case study

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