Ohio State and Clemson — How Social Media Helps Them Win

Ohio State and Clemson, two of the nation’s top college football programs, are also the top two premier leaders in social media engagement. These two programs are investing money, people, and time in their social media image to attract recruits and fans. Many believe that this is just the start of the evolution of college football recruiting. Both programs have creativity teams that consist of paid employees as well as student interns meet to discuss new ideas for graphics, short videos and GIFs. These programs have a positions like director of player personnel working very closely with assistant coaches and recruiting coordinators to try and attract certain prospects. The official Clemson and Ohio State Football accounts for Twitter, Snapchat, and Instagram are giving constant behind-the-scenes content whether it is showing off the locker room, new gear, certain drills in practice, team huddles, or even a player walking to class. It is designed to make the recruiting prospects feel that they are on a visit when in reality they are sitting on their couch at home. These two programs are paying over $100,000 in annual payroll to these creative teams in charge of their content and it seems to be paying off. Both Ohio State and Clemson have each been featured twice in the College Football Playoff in its 3 year history, each taking home the title.