How may the Cyber category be measured in 2017?
“Analogue artifacts manifesting in the digital space”.
Brilliant reductionism from the one-of-a-kind Gavin Becker, Head of Innovation at Colenso BBDO, an…
…ouTube, Snapchat (although sometimes they make campaigns) do not need to advertise their services.
That’s why the industry should stop seeing itself as a provider of communication campaigns, and start seeing itself more as a giant network of new business’ incubators.