I’m not sure whether i agree with the author or not, possibly because i’m not sure that i understand his bridge analogy. Is the author saying we have no choice? The options are all out there and i don’t have to depend on Facebook for my research. So what’s the problem? I go where i want on the net and stay or leave at my own discretion. Is the author suggesting that Zuckerberg has taken over our free-will? People are people and we choose our destiny, but people also certainly do complain if its not as expected. I suspect that such is the case here.