I've got nothing—the myth of writer’s block?

Who hasn't stared at a blank document knowing you need to turn it from a blank screen into a piece of content?

Sometimes that blinking cursor is mocking you, blinking, waiting, knowing it won’t matter if you tap keys or not. There are times when you think about what you want to say and “in no time at all” you've got a decent draft of an idea. And other times, you just research for 10 minutes and find an idea to riff off of…or you fall into the time vortex that is Pinterest or Google Trends/News.

On rare occasions staring out the window and “zenning out” for a few moments can not only be refreshing, but it can also help you to look at the task at hand with fresh(er) eyes.

Other times that cursor is just sitting there, blinking at you, waiting, patiently for you to move it along.

Does writer’s block as we know it exist?

Writer’s block doesn't exist. Not Really. There’s the odd moment when you wonder what you’re doing and how did you end up in front of a computer (at least, I feel that way on occasions…). But the question shouldn't be: “what am I doing” it should be “why am I doing it?”

Why are you in front of the computer with your fingers hovering expectantly over your keyboard? Why are you writing a blog? What is the purpose of your eBook, or brochure or social post, or YouTube video?

Why are you in front of the computer right now?

The ‘why’ of it

Don’t ask “What am I doing?” because you’re writing, or designing or selling. That’s what you’re doing. The ‘what’ should be obvious (otherwise how do you have a job…?).

I do a lot of writing, it’s my job…well, part of my job: tens of thousands of words a week. Which sounds far, far more impressive than the reality of it. And I don’t get writer’s block, I get: why does this client want another blog on a topic that’s about as interesting to their customers as a schematic for the sewage system of a playground?!

However, once I know why I’m writing, it’s easier: generally because I know who the audience is and the intended goal of that particular piece of content—so half the job’s done.

It’s all about ‘why’

Ask “Why am I doing this?” is this blog to drive traffic? build awareness? make a sale? express an opinion? gauge people’s reactions to a product you’re trialing?

Because the ‘why’ of it will answer a lot of other questions: if you know why you’re writing, that’ll generally mean you’ll know who you’re writing to; and the intended goal of that piece of content you’re currently creating.

Why am I doing this?

Am I writing this to express my opinion on why writer’s block isn't real in the way most people think about it? Or am I merely pointing out that professional writers don’t get writer’s block: they momentarily lack the necessary information to create that next piece of content?

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