Confessions of a Marketing Fraud
I have a confession to make… I’m a fraud, a phony, an imposter, a hack. I’m a ninja of bullshit and a Jedi of uselessness. I can’t hide it any longer. My lies have caught up to me; I’ve been found out. The curtain has been pulled back, and I’m exposed. “Fake it till you make it” no more. The lie is over.
How many times have you felt this way or said this to yourself? Who gives you the right to say what you say? Expert? Says who? Who told YOU, you were an expert? These are just a few of the voices I hear when I’m writing. The doubts that continually stop me from pressing, “publish”, and the reason I have over a dozen incomplete posts sitting in the abyss of forgotten blogs. The real confession, the absolute truth — I suffer from Imposter Syndrome. For months, I’ve tried putting my thoughts into words, only to walk away feeling dirty. What I write and the way I write it. How can I compete with the REAL experts? My work and career, every project I’ve ever been involved with; the clients I’ve helped, the awards I’ve won and the accolades I’ve received, but my brain questions every bit of it. Maybe I was lucky. Maybe it was just a fluke. Ok, so I’m not Seth Godin or Gary Vaynerchuk; they’re both incredibly smart people. But I’m smart too, right? Maybe? Even now, in these words, I feel conflicted…
So why am I writing this? Why am I being vulnerable? Because I hope this helps someone else as much as it’s helped me to put my own feelings into words. Because I know I’m not alone. To let you know you’re not alone. Regardless of what fear tells us, I know we’re not. In fact, in doing some research, I came across some ridiculously famous celebrities and some of the most successful business people, way more accomplished than me, (than us) which share in the struggle. People that you’d look at and say were crazy for even thinking that way. But the fact is, many people are consumed with these very same thoughts. With the very same doubts and fears that they’re not good enough. That they don’t deserve the success and accolades they’ve received. But we are good enough. We’re smart enough and talented enough. Today, I’m being vulnerable to become free. To free myself of the mental roadblocks that have incapacitated my ability to move forward. I’m accepting the challenge, and challenging myself to move beyond what I think, and to share what I know. Not to be perfect, but to be myself. And accept my shortcomings along with my strengths and embrace the successes I’ve had. Today I’m free to share this, and accept the fraud I am.
“I always feel like something of an impostor. I don’t know what I’m doing. I suppose that’s my one little secret, the secret of my success.”
— Jodie Foster
“I have written eleven books, but each time I think, ‘uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.’” — Maya Angelou
“The exaggerated esteem in which my lifework is held makes me very ill at ease. I feel compelled to think of myself as an involuntary swindler.”
— Albert Einstein