App Features: Push Notifications and GPS Notifications
Push and GPS Notifications are a new way that businesses can directly market to their customers. This type of marketing is able to be done when a business’ customer downloads their app. This is a permission based marketing strategy and it is based around technology which makes it a fun and unintimidating way to be marketed to.
What is a Push Notification?
A Push Notification is simply a message, similar to a text message, that pops up on a customer’s smartphone whenever a business chooses. The message is sent through a Content Management System or CMS for short. This type of marketing is in the same vein as email marketing but is based on a newer technology to pop up on a user’s screen instead of hiding away in a person’s inbox. In this way it can be seen as more effective because it is harder to ignore. The best way to use these types of messages is to program them within your app to send to a customer when they are in a certain proximity of your business. This is called a GPS Notification because a message is sent to app users as soon as they are within a certain GPS proximity. This feature can draw customers into your business who are in the area or offer a promotion to customers who are already coming in.
What’s in it for Customers?
As a business owner you can probably see that sending a Push Notification can increase sales and customer engagement with your business, but what’s in it for a customer to receive marketing messages? I know that I personally think it’s pretty cool to receive a promotion if I’m already going to a store or business. Imagine getting out of your car in a business’ parking lot and feeling your phone buzz in your pocket. You pull it out and there’s a promotion to save money on something you were already going to buy. This would put me in a better mood to visit the business and would also encourage me to spend a little more money since I’m already getting a discount. Since I’m happier to visit this business, my brand loyalty has also increased which makes me more likely to go back to this business again and again. It’s really all about the customer experience.
How Much can Businesses Gain from Sending Push Notifications?
The amount of money that a business can gain from sending Push and GPS Notifications will of course vary but the fact is that customers can spend more money at your business. You just have to give them a reason to do it. If your app doesn’t have the ability to send notifications you are missing out on what is becoming a staple in the marketing strategy puzzle. Customers always have their phones close by so it makes sense that you should market to them through a mobile app. As far as revenue gain goes, although it will vary, if only 200 of your customers increased their spend with you by $100 per year that would add another $20,000 in revenue. All you have to do is get your customers to download your app and then do some experimenting to find out which coupons and promotions your customers like best and they will reward you in both revenue and loyalty.
Push and GPS notifications are a great way to reach your customers and offer them promotions and discounts. This will not only increase your revenue but will also create a better customer experience. By utilizing Push and GPS notifications you will be able to provide your customers with better prices and value for the things they like to buy most. Does your app have Push Notifications and GPS Notifications yet?
This article was written by Joshua Zielinski, Founder of Watson & Behringer.