For the love of God, please tell me what your company does
Kasper Kubica

Great article.

This grinds my gears as a copywriter when I see companies posturing like this.

Often if they would just explain those three things “Tell people who you are, what you do, and why they should be interested” they would be a lot better off.

I’d also add they should say ‘how you can get xyz product/service’. The amount of websites that lack a clear call to action and just leave it up to the consumer to figure it out is crazy.