“Can you hear me now?” — why it worked so well — The cell phone industry is notorious for being one of the most competitive in the marketing world. And for good reason — with a combined market cap of over $300 billion dollars, a single percentage increase in market share can mean billions of dollars in value for the company. But…

And boost your ROI at the same time. — In every one of his adventures, Indiana Jones travels to a foreign land to uncover an ancient artifact. Without fail, he runs into opposing forces along the way who are also searching for that same thing but with a far more nefarious use in mind. During one of his adventures…

And cash-in on emerging, existing, and pivoting businesses — Finding Opportunities In A Crisis We are in the middle of a historic crisis. It’s undeniable. With the outbreak of a global pandemic, all-time-high unemployment numbers, and our economy essentially going into a medically-induced coma, the period of crisis has officially arrived. But I’m not here to preach doom and gloom. There’s plenty of that…

Using the power of the individual — Hollywood has developed a technique for effectively telling stories that hold our attention. The way movies suck you in isn’t a fluke or an accident — they’re engineered that way. And more importantly, this technique can be transferred to marketing and make your message more engaging and powerful. That’s what…

The billion-dollar story of WhatsApp — Jan Koum and Brian Acton co-founded the insanely popular texting app, WhatsApp, which was acquired by Facebook for a whopping $21.8 billion. The funny thing is, they were both rejected when applying to work at Facebook only a year before building WhatsApp. But as life would have it, only 5…

Finally, some fiscal responsibility — The Rise and Fall of a Star By now we’re all pretty familiar with WeWork’s infamous fall from near-IPO stardom. But for context, let’s recap real quick: WeWork raises money. A LOT of money. Then more. Then SoftBank comes in with even more. And more (SoftBank’s investments in WeWork total $10 billion). WeWork eventually reaches a potential…

And they hadn’t even launched yet — Fate brought them together. Dom Hofmann, Rus Yusupov, and Colin Kroll met while working for the travel site, Jetsetter (which was later acquired by TripAdvisor). During their time at Jetsetter, the trio conceived of the idea for an app. They were sure it would go viral. Their idea became Vine…

Record sales and Peloton just cut marketing to zero — relying on a strong brand to drive word-of-mouth sales — Record Sales During a Crisis The battle for profitability is nothing new for Peloton; the company has been engaging in this uphill exercise since long before its IPO last September. With pivot after pivot, they’ve tried countless angles to achieve the coveted milestone. But the one thing that no one could have predicted — a…

Secrets revealed from Guy Kawasaki’s “The Art of the Start 2.0” — What is the Purpose of a Pitch? To generate interest in your startup. It’s not to explain every aspect of your product. It’s not to beat your audience over the head with information until they submit and write you a check. Your objective is simply to stimulate enough interest in your company to land a second meeting. …