And boost your ROI at the same time.
In every one of his adventures, Indiana Jones travels to a foreign land to uncover an ancient artifact. Without fail, he runs into opposing forces along the way who are also searching for that same thing but with a far more nefarious use in mind.
During one of his adventures…
And cash-in on emerging, existing, and pivoting businesses
Finding Opportunities In A Crisis
We are in the middle of a historic crisis. It’s undeniable. With the outbreak of a global pandemic, all-time-high unemployment numbers, and our economy essentially going into a medically-induced coma, the period of crisis has officially arrived.
But I’m not here to preach doom and gloom. There’s plenty of that…
Using the power of the individual
Hollywood has developed a technique for effectively telling stories that hold our attention. The way movies suck you in isn’t a fluke or an accident — they’re engineered that way.
And more importantly, this technique can be transferred to marketing and make your message more engaging and powerful.
That’s what…
The billion-dollar story of WhatsApp
Jan Koum and Brian Acton co-founded the insanely popular texting app, WhatsApp, which was acquired by Facebook for a whopping $21.8 billion.
The funny thing is, they were both rejected when applying to work at Facebook only a year before building WhatsApp. …
Finally, some fiscal responsibility
The Rise and Fall of a Star
By now we’re all pretty familiar with WeWork’s infamous fall from near-IPO stardom. But for context, let’s recap real quick:
- WeWork raises money. A LOT of money.
- Then more.
- Then SoftBank comes in with even more.
- And more (SoftBank’s investments in WeWork total $10 billion).
- WeWork eventually reaches a potential…
And they hadn’t even launched yet
Fate brought them together. Dom Hofmann, Rus Yusupov, and Colin Kroll met while working for the travel site, Jetsetter (which was later acquired by TripAdvisor). During their time at Jetsetter, the trio conceived of the idea for an app. They were sure it would go viral.
Their idea became Vine…
Record sales and Peloton just cut marketing to zero — relying on a strong brand to drive word-of-mouth sales
Record Sales During a Crisis
The battle for profitability is nothing new for Peloton; the company has been engaging in this uphill exercise since long before its IPO last September. With pivot after pivot, they’ve tried countless angles to achieve the coveted milestone. …
Secrets revealed from Guy Kawasaki’s “The Art of the Start 2.0”
What is the Purpose of a Pitch?
To generate interest in your startup. It’s not to explain every aspect of your product. It’s not to beat your audience over the head with information until they submit and write you a check. Your objective is simply to stimulate enough interest in your company to land a second meeting.
…
Why convenience is the ultimate marketing strategy
Steve Jobs: Icon, Legend, Disruptor
Steve Jobs was the backbone of Apple. Without him, Apple would never have even existed, much less reached the heights it has. And in October 2011, we lost not only an iconic, visionary founder but an inspirational human being who changed the way billions of people do things every day.
…
How to get more done and stay sane while WFH
The Harsh Reality of Working From Home
In recent weeks, many of us have been turned away from our offices, told to “self-isolate” and “social distance.” Companies have quickly whipped up broad policies for working from home to allow employees to still get their jobs done.
Relegated to our dining tables, couches, and other makeshift home offices…
