And boost your ROI at the same time.

Photo adapted by STIL on Unsplash


And cash-in on emerging, existing, and pivoting businesses

Photo adapted from Elijah O’Donnell

Finding Opportunities In A Crisis

We are in the middle of a historic crisis. It’s undeniable. With the outbreak of a global pandemic, all-time-high unemployment numbers, and our economy essentially going into a medically-induced coma, the period of crisis has officially arrived.


Using the power of the individual

Photo adapted from Roberto Nickson on Unsplash

How Big Issues Get Ignored

We’ve seen examples of large groups of people getting up in arms about small, singular incidents like the Domino Sparrow. But when those same people are told about the unfathomable atrocities happening to millions of people in other countries around the world, they are able to…


The billion-dollar story of WhatsApp

Photo adapted from Rachit Tank on Unsplash


Finally, some fiscal responsibility

Photo adapted from Morning Brew on Unsplash

The Rise and Fall of a Star

By now we’re all pretty familiar with WeWork’s infamous fall from near-IPO stardom. But for context, let’s recap real quick:

  • Then more.
  • Then SoftBank comes in with even more.
  • And more (SoftBank’s investments in WeWork total $10 billion).
  • WeWork eventually reaches a potential IPO valuation upwards of $96 billion, though most estimates put it at $47 billion.
  • WeWork files for IPO; public scrutiny ensues. Their S-1 raises questions. Big questions. Questions like, “How can a company that loses $219,000 every hour be worth so much, or anything at all?” …


And they hadn’t even launched yet

Photo by freestocks on Unsplash


Record sales and Peloton just cut marketing to zero — relying on a strong brand to drive word-of-mouth sales

Photo by Erlend Ekseth on Unsplash

Record Sales During a Crisis

The battle for profitability is nothing new for Peloton; the company has been engaging in this uphill exercise since long before its IPO last September. With pivot after pivot, they’ve tried countless angles to achieve the coveted milestone. But the one thing that no one could have predicted — a global pandemic — might have been exactly what the company needed to put them in the right direction.


Secrets revealed from Guy Kawasaki’s “The Art of the Start 2.0”

Photo adapted from Teemu Paananen

What is the Purpose of a Pitch?

To generate interest in your startup. It’s not to explain every aspect of your product. It’s not to beat your audience over the head with information until they submit and write you a check. Your objective is simply to stimulate enough interest in your company to land a second meeting.


Why convenience is the ultimate marketing strategy

Photo adapted from Mike Yukhtenko

Steve Jobs: Icon, Legend, Disruptor

Steve Jobs was the backbone of Apple. Without him, Apple would never have even existed, much less reached the heights it has. And in October 2011, we lost not only an iconic, visionary founder but an inspirational human being who changed the way billions of people do things every day.

The Three Words That Changed Marketing

In June 2011, Steve Jobs walked out onto the stage of Apple’s WWDC and gave his last keynote speech ever. In this…


How to get more done and stay sane while WFH

Photo by Mimi Thian on Unsplash

The Harsh Reality of Working From Home

In recent weeks, many of us have been turned away from our offices, told to “self-isolate” and “social distance.” Companies have quickly whipped up broad policies for working from home to allow employees to still get their jobs done.

Joshua VanDeBrake

Passionate about Marketing, Startups, & VC. Full-Stack Marketer. Ambivert. Millennial.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store