What Marketers Can Learn About Storytelling From the Movie Industry
Using the power of the individual
Hollywood has developed a technique for effectively telling stories that hold our attention. The way movies suck you in isn’t a fluke or an accident — they’re engineered that way.
And more importantly, this technique can be transferred to marketing and make your message more engaging and powerful.
That’s what we’ll be covering today.
How Big Issues Get Ignored
We’ve seen examples of large groups of people getting up in arms about small, singular incidents like the Domino Sparrow. But when those same people are told about the unfathomable atrocities happening to millions of people in other countries around the world, they are able to simply go on as if millions of lives aren’t being threatened, taken, and destroyed. Why is that?
The answer, according to Paul Slovic of the University of Oregon is that:
These mass tragedies “fail to convey the true meaning of such atrocities. [The numbers] fail to spark emotion or feeling and thus fail to motivate action.”
