Vu launches the exclusive edition Premium UHD series and The Curve TV

Devita Saraf, CEO and Design Head, Vu Technologies at the launch event of Premium UHD series and The Curve TV

By Bipin Sharma

Vu, the California-based Luxury Television company recently announced the launch of its exclusive edition premium UHD series and The Curve TV in a glittering event at the Le Meridien on 13 September’2016.

The development heralds a new era of Television Technology and is expected to catapult the Industry to higher echelons of bravura and functionality. Vu TVs incidentally enjoy the highest market share in the Premium TV segment in India after Sony, Samsung and LG. They happen to be the largest selling television brands in India when it comes to online or ecommerce.

Recently launched Premium UHD series and The Curve TV promise to set a new benchmark

Speaking on the occasion, Devita Saraf, CEO and Design Head, Vu Technologies, shared, ‘Our revolutionary UHD TV series and the advanced Curve TV are indubitably category defining products in their own right. There are no competing products in the industry, with similar features or price points, and that is what sets us apart and gives us the vital edge. For the discerning consumers who are looking for an all-inclusive techno-luxurious experience in one Television set, the real solution is the latest range of TVs from Vu’s product stable. Braced with the first-of-its-kind design features, our TVs make watching anything and everything, a riveting and a truly memorable experience. As far as the USP’s of our product go, we boast of quality products with over 50% difference in price from Sony and Samsung. Vu Limited Edition Premium UHD Series comes in 65-inch and 75-inch, while the Curve TV comes in 55-inch and 65-inch. Matter of pride to state that Vu TVs are the largest selling TVs online in India with as many as 35000 TVs getting sold in a day last year. Vu has had 350% Y-o-Y since 2013, and is aiming for Rs.600 Cr turnover in 2016–17. We have the largest range of TVs after Sony, Samsung and LG with 22 Unique SKUs in the Indian market. With the launch of our new portfolio, and many more in the pipeline, we are confident of achieving our goal within the stipulated time frame. Television Brand Vu established in 2006 between California, USA and India has pioneered innovative television technology. Built with the highest grade panels, the fastest processors and energy efficient power solutions, each VU television is designed to operate for over 100,000 hours in normal circumstances and provide the best picture quality even in brightly-lit environments. Consistently, VU has been winning hearts by receiving a 5/5 rating on multiple consumer forums, along with winning the “TV of the year award.”

In conversation with Raj Saraf, Chairman Vu Technologies Pvt. Ltd.

The 55” Luxury Curved UHD TV is priced Rs. 1,00,000 whereas the 65” Luxury Curved UHD TV costs Rs. 1,80,000. These will be available from October 1st week onwards.

The all new and the world’s first 65/75 Premium UHD TV boasts of Pixelight HDR Technology, premium smart chip with Quad core processor with a dedicated button on the remote for NETFLIX, Ultra-smooth motion rate, 4X ultra-high definition and ultra-dimming feature. Additionally, the range is a visual treat, even when not in use, with its ultra slim depth; brushed steel and carbon weave design elements.

A one of a kind metamorphosis of superlative luxury, pomp and efficiency, Vu also launched its 55/65 Curve UHD TV in the luxury segment. The suave and stylish Smart TV comes packed with 4K Ultra-high definition, A+ Grade Panel, 4x Quad core CPU and GPU and nScreen features.

Vu Televisions, is a market leader in affordable large size TV category, and is a consumer favourite for its company direct support, price and innovation.

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