Juha PihkakoskiRising above the noise as a marketerA couple of months ago I was asked to give a virtual lecture at Edith Cowan University Perth, Australia. The virtual option was a blessing…Sep 24, 2020Sep 24, 2020
Juha PihkakoskiMarketing through the next recessionMarketing through a recession makes some tough-ass marketers. The most necessary thing is to understand how the playing field changes.Sep 8, 2020Sep 8, 2020
Juha PihkakoskiYour Company’s One True Objective Must Drive EverythingYour company was built to serve some specific purpose and, for serving that purpose, someone is willing to pay your company money.Sep 3, 2017Sep 3, 2017
Juha PihkakoskiHow to Prioritize Without Guilt When the Hours Seem to Run OutIn this day and age, it can feel like you and everyone around you is just “busy busy busy.” Yet, why is it that the most successful people…Aug 20, 2017Aug 20, 2017
Juha PihkakoskiSeparating Good Advice from Bad [5 steps]Giving and getting advice is a great way for transferring knowledge and experience between two people. For you, this means that you don’t…Aug 14, 2017Aug 14, 2017
Juha PihkakoskiMarketing agencies must evolve or perishThe way that marketing should be done and the way that it is done are often two very different things. Depending on the company, the…Aug 6, 2017Aug 6, 2017
Juha PihkakoskiHow to Solve Common Challenges Faced by Freelancers and SolopreneursThe definitions of a freelancer and a solopreneur (or a sole proprietor) differ but all of the definitions agree on one thing: you are…Jul 30, 2017Jul 30, 2017
Juha PihkakoskiI Never Wanted to Be an Entrepreneur, Until I Became OneI’ve been raised by a pair of super-hardworking parents who have high-integrity, motivation, and dedication in everything that they do…Jul 23, 2017Jul 23, 2017
Juha PihkakoskiHow to Network to Create Profit for Your B2B BusinessMost of my business comes through networks that I’ve actively built during the past years. They say that your network is your net worth and…Jul 18, 2017Jul 18, 2017