Jürgen GallerEuropean Digital Marketing Outlook 2018Gathering our thoughts at the end of 2017 and putting them all together, here’s what I distilled.Dec 22, 2017Dec 22, 2017
Jürgen GallerThe customer segmentation is dead. Long live customer segmentation!Jürgen Galler, CEO of 1plusX, & Roger Gatti, Head of Product Management, explain why it is (still) important to define customer segments…Sep 11, 2017Sep 11, 2017
Jürgen GallerNetzWirtschaft.de: Interview with Jürgen GallerLink in German: https://netzwirtschaft.net/interview-mit-dr-juergen-galler-1plusx/Aug 28, 2017Aug 28, 2017
Jürgen GallerEU General Data Protection Regulation (GDPR): 2018 will be different!Everyone will have the right to be forgotten. With the current Facebook campaign, it is already the topic: the right to leave its identity…Aug 14, 2017Aug 14, 2017
Jürgen GallerAppNexus — ‘Infinite Possibilities: AI & ML in Action’ with Jürgen GallerWatch a panel with our co-founder & CEO, Jürgen Galler, and other experts at AppNexus 2017 Summit in London, talking about the power of AI…Jul 17, 2017Jul 17, 2017
Jürgen GallerModern DMPs are the innovation driversJürgen Galler, our CEO and co-founder, challenges the theses of DMPs being ‘overhyped’ & ‘with little productivity impact’, outlined by…Jul 10, 2017Jul 10, 2017
Jürgen Galler1plusX’s Jürgen Galler and Roger Gatti at Digital Innovators’ Summit 2017, BerlinOur founder & CEO, Jürgen Galler, and Head of Product Development, Roger Gatti, present our solutions predictive audience building…Jun 27, 2017Jun 27, 2017
Jürgen Galler1plusX becomes the new DMP of Media Impact GermanyMediaimpact (Axel Springer/Funke Mediengruppe) has decided, after a multi-stage selection process, to choose 1plusX as its new DMP…Jun 20, 2017Jun 20, 2017
Jürgen GallerJürgen Galler’s Speech at NOAH16 in BerlinWatch the video of our CEO, Jürgen Galler, speaking about our technology at the Axel Springer NOAH16 conference in Berlin.Jun 13, 2017Jun 13, 2017
Jürgen GallerWhat is the contribution of Data Management Platforms to future-oriented marketing?Through a data management platform (DMP), advertisers can make their marketing communications more attractive to customers and optimize the…Jun 13, 2017Jun 13, 2017