Those of you who have been following me for a while now, along with my mum, know that I’ve become o̶b̶s̶e̶s̶s̶e̶d̶ ̶w̶i̶t̶h̶ fascinated by B2B marketplaces. Why? Because with all of the innovation we’ve seen in the B2C space, not much has yet to filter down into B2B. There are many challenges which B2B marketplaces need to overcome, I’ve ranted about this while in lockdown with my mum, and also written about it in a previous post.

So what are the key things B2B marketplaces need to do to succeed? We partnered up with our friends at Hokodo, who interviewed over 20 different B2B marketplaces and got to the following 3 components. …


Almost 2 years ago, I published an overview of the European B2B marketplace landscape. Since then, the ecosystem has rapidly expanded. There are now over 300 B2B marketplaces in Europe, up from a mere 20 back in 2010. Of these marketplaces, more than 10 have raised over €50 million and 4 have raised over €100 million (Funding Circle, ManoMano, Meero and TravelPerk). In total, European B2B marketplaces have raised over €3 billion and this number continues to grow.

At Point Nine, we’ve enthusiastically followed the developments across B2B marketplaces and have recently teamed up with our friends at Hokodo to provide you with a deep dive into the industry which will be published later this year. …


As is the case for many VCs, I used to spend a significant amount of time each year attending startup events, as well as organizing our own #p9family events. Over the last few months, that has all been put on hold as countries around the world have gone into lockdown. …

About

Julia Morrongiello

Investor at Point Nine Capital