Julian Aldridge – Medium

Julian Aldridge

Published in
Illuminate

Open Or Closed?

Five Revolutionary Lessons for Every Challenger. By Julian Aldridge, Founder, Enact Agency

Oct 11

Open Or Closed?

Oct 11

Published in
Illuminate

A Hotel By Any Other Name

How To Keep The Promise in Your Brand Promise. By Julian Aldridge, Founder, Enact Agency

Sep 13

A Hotel By Any Other Name

Sep 13

Be Like The Carnivore

Challengers Do One Thing Really, Really Well, And Damn The Rest. By Julian Aldridge, Founder, Enact Agency

Sep 6

Be Like The Carnivore

Sep 6

Published in
Illuminate

Service, But Not As We Know It

Lessons on How Not To Do Things From the World’s Least Favorite Airline. By Julian Aldridge, Founder, Enact Agency

Aug 30

Service, But Not As We Know It

Aug 30

Published in
Illuminate

It’s Not Unusual

Why Challengers See The Extraordinary in the Ordinary. By Julian Aldridge, Founder, Enact Agency

Aug 23

It’s Not Unusual

Aug 23

Published in
Illuminate

A Monster By Any Other Name

Stories of Hope and Resilience from the Plantation Era. By Julian Aldridge, Founder, Enact Agency

Aug 9

A Monster By Any Other Name

Aug 9

Published in
Illuminate

Summit, Or Die

Three Lesser Known Challengers Who Risked It All For A View From The Top

Aug 2

Summit, Or Die

Aug 2

Published in
Illuminate

An Epcot Fail

Five Brands Who Failed the Authenticity Test; and Five Ways Not To. By Julian Aldridge, Founder, Enact Agency

Jul 26

An Epcot Fail

Jul 26

Published in
Illuminate

Expect the Unexpected

Five Challengers Who Pivoted On A Dime. Because the Alternative Was Obsolescence.By Julian Aldridge, Founder, Enact Agency

Jul 19

Expect the Unexpected

Jul 19

Published in
Illuminate

When Challengers Stop Challenging

And How to Avoid The Death Spiral. By Julian Aldridge, Founder, Enact Agency

Jul 12

When Challengers Stop Challenging

Jul 12

Julian Aldridge

Julian Aldridge

Julian is a passionate advocate of the power of thinking and acting like a Challenger. He founded EnactAgency in 2010 to help brands enact their Challenger DNA

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