Julian Aldridge – Medium

Julian Aldridge

Julian Aldridge

Be Like The Carnivore

Challengers Do One Thing Really, Really Well, And Damn The Rest. By Julian Aldridge, Founder, Enact Agency

4d ago

Be Like The Carnivore

4d ago

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Service, But Not As We Know It

Lessons on How Not To Do Things From the World’s Least Favorite Airline. By Julian Aldridge, Founder, Enact Agency

Aug 30

Service, But Not As We Know It

Aug 30

Julian Aldridge
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It’s Not Unusual

Why Challengers See The Extraordinary in the Ordinary. By Julian Aldridge, Founder, Enact Agency

Aug 23

It’s Not Unusual

Aug 23

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A Monster By Any Other Name

Stories of Hope and Resilience from the Plantation Era. By Julian Aldridge, Founder, Enact Agency

Aug 9

A Monster By Any Other Name

Aug 9

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Summit, Or Die

Three Lesser Known Challengers Who Risked It All For A View From The Top

Aug 2

Summit, Or Die

Aug 2

Julian Aldridge
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An Epcot Fail

Five Brands Who Failed the Authenticity Test; and Five Ways Not To. By Julian Aldridge, Founder, Enact Agency

Jul 26

An Epcot Fail

Jul 26

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Expect the Unexpected

Five Challengers Who Pivoted On A Dime. Because the Alternative Was Obsolescence.By Julian Aldridge, Founder, Enact Agency

Jul 19

Expect the Unexpected

Jul 19

Julian Aldridge
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When Challengers Stop Challenging

And How to Avoid The Death Spiral. By Julian Aldridge, Founder, Enact Agency

Jul 12

When Challengers Stop Challenging

Jul 12

Julian Aldridge
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Never Stop Climbing. Six Practical Lessons For Remaining At The Top

Challengers Know Exactly Where They Are On The Mountain. Do You? By Julian Aldridge, Founder, Enact Agency

Jul 1

Never Stop Climbing. Six Practical Lessons For Remaining At The Top

Jul 1

Julian Aldridge
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The Category Trap, and How to Escape it

Because it’s Not What You Do That Matters. By Julian Aldridge, Founder, Enact Agency

Jun 14

The Category Trap, and How to Escape it

Jun 14

Julian Aldridge

Julian Aldridge

Julian is a passionate advocate of the power of thinking and acting like a Challenger. He founded EnactAgency in 2010 to help brands enact their Challenger DNA

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