Julian Aldridge – Medium

Julian Aldridge

Julian Aldridge
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Expect the Unexpected

Five Challengers Who Pivoted On A Dime. Because the Alternative Was Obsolescence.By Julian Aldridge, Founder, Enact Agency

5d ago

Expect the Unexpected

5d ago

Julian Aldridge
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When Challengers Stop Challenging

And How to Avoid The Death Spiral. By Julian Aldridge, Founder, Enact Agency

Jul 12

When Challengers Stop Challenging

Jul 12

Julian Aldridge
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Never Stop Climbing. Six Practical Lessons For Remaining At The Top

Challengers Know Exactly Where They Are On The Mountain. Do You? By Julian Aldridge, Founder, Enact Agency

Jul 1

Never Stop Climbing. Six Practical Lessons For Remaining At The Top

Jul 1

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The Category Trap, and How to Escape it

Because it’s Not What You Do That Matters. By Julian Aldridge, Founder, Enact Agency

Jun 14

The Category Trap, and How to Escape it

Jun 14

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Viral Companies (Part Two)

Why Women Are Ruling the Startup World. By Julian Aldridge, Founder, Enact Agency

Jun 7

Viral Companies (Part Two)

Jun 7

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Viral Companies (Part One)

How the Pandemic Bred a New Wave of American Startups. By Julian Aldridge, Founder, Enact Agency

May 31

Viral Companies (Part One)

May 31

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Venture Marketing

How To Take Calculated Leaps In Risk-Averse Organizations. By Julian Aldridge, Founder, Enact Agency

May 17

Venture Marketing

May 17

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Challenger Sports, the Winners, and the Losers

What Challengers Can Learn from Four Sports On the Up, and Four On the Way Down.By Julian Aldridge, Founder, Enact Agency

May 10

Challenger Sports, the Winners, and the Losers

May 10

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You Against The World. Just As It Should Be

Why Every Challenger Needs An Antagonist. By Julian Aldridge, Founder, Enact Agency

May 3

You Against The World. Just As It Should Be

May 3

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Insights From Unlikely Sources

Four Techniques Challengers Use to Get the Jump on Everyone Else. By Julian Aldridge, Founder, Enact Agency

Apr 19

Insights From Unlikely Sources

Apr 19

Julian Aldridge

Julian Aldridge

Julian is a passionate advocate of the power of thinking and acting like a Challenger. He founded EnactAgency in 2010 to help brands enact their Challenger DNA

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