Excellent article. In theory evaluating whether your business has a meaningful social impact would be easy to determine, but many of the challenges arise due to the fact that entrepreneurs and business owners look at their businesses through the very tinted lens of their egos.
To paraphrase a well known advertisement from years ago, “One instinctively knows when something is right…” We need to start looking at our lives more holistically… but start from the perspective of our hearts… how does our new idea help the citizens and creatures of our planet flourish? It’s looking beyond “what’s in it for me?” and more towards “what’s in it for you?” As you say, robots bringing me pizza is not social impact. However, robots making artificial limbs affordable for people with disabilities around the world is certainly focussing on the right impact outcome.