Why Snapchat Will Be Great for B2B Companies
Gary Vaynerchuk
1K74

No Gary, 65-year-old decision makers aren’t going to start using Snapchat because it’s going “mainstream.” This is another mindless idea that starts with what you WANT to happen (B2B on Snapchat), and filling in the details with a bunch of baseless postulations about how you “feel” the network will evolve. What the hell would B2B marketing on Snapchat even look like? Flashy listicles regurgitating tips on “improving ROI?” Please. Let’s hope Snapchat remains an exciting platform for enjoyment and information that DOESN’T get overrun by marketers trying to cloak their intentions in “engaging content.”

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