2019 / DESIGN PROCESS + INFORMATION ARCHITECTURE + PRODUCT
Product Designer who loves organizing stuff.
There you are, a Product Designer who nearly every month is working on a different problem and, sometimes, even within a different team with a different Product Owner. But it doesn’t matter, you embrace every new challenge with your heart. …
2018 / RESEARCH + DATA ANALYSIS + BUSINESS/UX STRATEGY
Guiabolso is a Brazilian application that helps you improve your finance by synchronizing all your bank accounts and credit cards in one place. It generates user-friendly graphics and gives you helpful insight about your finances. So when it comes to new users, how do CRM and UX impact user's first experience inside the app?
Back in 2018 I was interested in developing my User Research skills and as soon my Design Lead at the time had the chance, he gave me the opportunity to do so (Thanks, Lucas Pazin!). Lucas discovered that our CRM team was organizing a one week “CRM Sprint” which the main goal was to create a 7 day CRM content material (using both e-mail and push notification formats) that made most sense to new users in their first week using the app. With that in mind, they've invited me to do the qualitative research and as an adventure seeker myself, I’ve accepted the challenge. …
2018 / RESEARCH + DATA ANALYSIS + UX STRATEGY
Guiabolso is a Brazilian application that helps you improve your finance by synchronizing all your bank accounts and credit cards in one place. It generates user friendly graphics and gives you helpful insight about your finances. So when it comes to cash or bank accounts/cards that we do not sync, we have a problem, since we lose considerable financial data from users and because they have to manually input those expenses into the app.
My previous research aimed to understand how the first week of new users was like inside Guiabolso's app. Juliana, my dear friend and CRM Leader, wanted to find out which e-mails and push notifications made the most sense to the user in that first contact with the app and invited me to do the qualitative research of that study. When I was consolidating the results, I discovered that users saw no reason to use the app every day, but people who were using the Wallet feature came back almost every day to launch new transactions made with cash. I saw this as an opportunity, and then we decided to study the Wallet, focusing on iOS. …