Julie HolmesThe Customer Journey and Sales: #DailySalesTip from IKEAI’ll admit it. I have a little love affair with Ikea. I have more Kallax shelves than is probably normal or healthy but I have a ton of…Jul 25, 2017Jul 25, 2017
Julie HolmesinMultiplier Magazine12 Marketing and Sales Lessons from a U2 ConcertLast weekend I danced and sang out loud at Twickenham Stadium along with thousands of others including my partner — an unabashed, raving U2…Jul 12, 2017Jul 12, 2017
Julie Holmes5 Ways That Subscription Pricing is Transforming SalesWelcome to the world of everything-as-a-service! Once, solely the domain of magazines and utilities, subscription selling is now everywhere…Jul 5, 2017Jul 5, 2017
Julie HolmesWe’re All In This Together:5 Reasons Why Internal Marketing is Essential for Mores Sales and Better Customer ExperienceJun 27, 2017Jun 27, 2017
Julie HolmesMad Customer Scientists: The Value of Customers in InnovationPart 6 in the Perfect Prospect Model SeriesJun 23, 2017Jun 23, 2017
Julie HolmesShouting from the Rooftops: How Valuable Are Customers in Your Marketing?Part 5 in the Perfect Prospect Model SeriesJun 14, 2017Jun 14, 2017
Julie HolmesPut Their Name in Lights: How Valuable is Your Customer’s Brand to Your Business?Part 4 in the Perfect Prospect Model SeriesJun 7, 2017Jun 7, 2017
Julie HolmesBeyond Revenue & Costs: Calculating TRUE Customer ProfitabilityPart 2 in the Perfect Prospect Model seriesMay 24, 2017May 24, 2017
Julie HolmesAll Customers are NOT Created EqualIntroducing the Perfect Prospect Model for Measuring True Customer ValueMay 17, 2017May 17, 2017
Julie HolmesThe Controversial Video: Using Data to Win an Argument at WorkWe had a great debate in our office recently over a marketing video that was created.Apr 25, 20161Apr 25, 20161