How SaaS application can re-define software industry in Bangladesh

Picture Source: LinkedIn

I have been working in companies from the very beginning of my career who are technology driven and works within tech-arena. Started with telecommunication and currently eCommerce. (A small bump in between, I used to work for a company who sell really large batteries! ….. Kidding, that company is the most prominent firm in energy generation in Bangladesh). However, as a consumer, I am using different applications every day and it’s kind of part of my life. My day starts with a 7-minute workout app ( For work purpose, 
I use/used

CRM: Salesforce, Zoho, Seibel, Pipedrive
Project Management: Basecamp, Trello, Freedcamp, Bitrix
Collaboration and Communication: Slack, Hangout, Skype
Business tools: Camcard, Camscanner, Evernote and the list goes on.

You will see most of them are either a mobile app or software that are hosted in the cloud.

Now, coming to the point, what is SaaS? It’s not a new software system, but rather a new way of distributing the software to the consumer. It’s easy to deploy the same system to multiple software because it’s hosted in the cloud. Let’s go through some basic function and benefit of SaaS:

1. It’s easier to manage SaaS. All users will have the same version of the software because updates and patches will be done automatically by the software company, not by the corporations or users.

2. It has global accessibility. It can be used by any device that has the internet through any browser. It will work as a web app that has universal access through all device. — Desktop, laptop, mobile, tab etc. It removes the limitation of old-age software that requires manual installation on a personal computer.

3. It can reduce the cost for the end user or companies. Because of not hosting software into their personal server. Unlike traditional software which requires a license fee, upfront cost and on-going management fee, SaaS can reduce the cost drastically by offering just user based monthly fee or a fixed monthly/ annual fee at a lower price. Some SaaS application uses freemium model for a limited time or limited feature, other SaaS can provide a full free model while earning money from in-app advertisement.

Other than that, SaaS offers another benefit like multi-channel architecture for universal compatibility. The option of modification of certain feature on CRM system based on company needs via CMS system. Easily import and export large amount of data. Co-branded opportunity for companies. Multiple application integrations into one system.

In the context of Bangladesh, the use of SaaS is becoming extremely popular because of its easy-to-go model. The software we are using is mostly from companies who are placed outside of this country. I haven’t found a single company who have executed and marketed SaaS in a wide scale in this country. The root-cause is not having the skilled developer, but the marketer who failed to present and scale it to a larger audience. It can re-define the whole industry. It can transform old-age ERP, CRM, payroll, account, invoicing, talent acquisition, content management, collaboration, business application, gamification and every type of software companies are using today.

Even for a new company who wants to build and scale their ideas online, SaaS can be a great way to initiate and large million dollar companies. Because it has no boundaries. You can target any companies in the world to sell your services. It’s high time that we understand it now. As the internet penetration is rising up here in Bangladesh. The next big companies will emerge from technology platform and every industry will transform the way they are doing business now. Cloud computing was introduced in the western world in late 90’s. But, it’s the perfect time to join this wave and spearhead your personal project or transform the way of work at your existing company.

If you want to develop any website, web based application, mobile app or SaaS platform, you can visit: Durbar Software ( for any tech solution. If you are interested to know more about SaaS, you can knock me in person.

Junayed Mustafa

Founder, Job for BRACU Students (A career group, comprising 3500 students and professionals (facebook and linkedin) exclusively for BRAC University Students.

Former Head of Sales, (Rocket Internet)

Leading online marketplace in South Asia. A platform for the new-age entrepreneur to increase their sales and for any type of buyer to shop everything they can think of.

Former Country Business Manager, (Ibibo Group)

redBus is world’s largest online bus ticketing platform with more than 2300+ operator, 8 million customers, over 75 million ticket booking and presence in 6 countries globally.

The Biggest Pitfall of e-Commerce in South Asia:

Hiring Millennial Talents in Twenty Tens Decade:

A little success story of …. (not mine):

5 Free Android App for productivity and collaboration:

Is south Asia the new tech frontier:

How eCommerce is fueling both online and offline sales for newcomers:

Originally published at on November 6, 2015.