3 Reasons Why Twitter Moments Benefits Your Digital Brand

Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands.

Moments curates a collection of tweets specific to a topic or news story collected by a twitter editor.

By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories.
– Gaby Pena, Twitter

DBI TIP: You can check out the new Moments recently created here

3 Reasons Why Twitter Moments Benefits Your Digital Brand

Twitter moments provide a great opportunity to encourage User Generated Content (UGC) and engagement with live events and specific topics.

Twitter Moments allow your brand to create and curate the story you want to tell. You can curate stories using specific Tweets or hashtags from different conversations.

This feature benefits your digital brand in several ways:

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