How to Improve Brand Signals For Better SEO
SEO is an important component of your digital branding efforts. To increase your visibility, you need to improve brand signals for better SEO.
Google utilizes brand signals as a search ranking factor when determining a website’s authority.
Similar to consumer preference, there is strong evidence that search engines also appear to give a ranking advantage to well-known brands.
What Are Brand Signals?
Basically, the more a brand is mentioned from external sources, the more search engines will perceive it as important — which improves search results.
Rand Fishkin of Moz provides insight on how Google’s brand-signal algorithm might function:
Potential Brand Signals
There are several ways to increase the volume of brand searches to your site, and most methods involve your traditional digital branding building activities.
Some potential brand signals include: