How to Use User-Generated Content to Build Your Digital Brand
No matter the size of your brand, you need to find the most effective methods to build or enhance your digital brand. Using user-generated content to build your digital brand is one of the most effective methods you can use today. Continue reading to find out how user-generated content can work for you.
If you have done everything to build your digital brand and have not included testimonials, reviews, and comments on your website and social channels, then you should drop everything you’re doing and focus on using user-generated content to build your digital brand.
What is user-generated content?
Commonly called UGC, user-generated content is typically produced by unpaid contributors or fans. It can include testimonials, tweets, blog posts, pictures, video, or whatever the next form of media may be. Most importantly, it involves users promoting the brand rather than the brand promoting itself.
In the article, Finding your consumers desired path to purchase, I talked about how the modern marketing funnel is no longer linear. Now, you must consider all things happening outside of that funnel if you want to convert customers.
This is an example of the modern day marketing funnel
This is where user-generated content comes into play. Continue reading…