The 5 Rules of Social Media Optimization (SMO)

If you do, you’re not alone. I discovered this term after hanging out with Rohit Bhargava during a digital marketing conference in Miami. No, we did not talk about social media optimization over drinks. We talked about everything outside of digital marketing. It wasn’t until I returned home to stumble across an interesting blog post about the subject. I quickly discovered it was he who first introduced the idea of Social Media Optimization. Small world.

Originally Rohit defined Social Media Optimization as: Continue reading…

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